Stop Funding Hate

38 Degrees Campaign created by

Richard Wilson

We urge you to take a stand against racism by pulling your advertising from the Sun newspaper.

Why is this important?

Virgin’s brand values – being honest, decent and playing it straight – are totally at odds with the Sun’s track record of misleading reporting, and of playing one group off against another in pursuit of a divisive political agenda.

Last year, the United Nations High Commissioner for Human Rights raised serious concerns about a Sun article likening migrants to “cockroaches”. He said this was typical of “decades of sustained and unrestrained anti-foreigner abuse, misinformation and distortion” by the UK media.

Yet since then, the Sun’s demonisation of immigrants has only intensified. The hate campaign reached new heights during the European Union referendum. An upsurge in scare stories about EU migrants was followed by a wave of violence against immigrant families.

Virgin’s founder, Sir Richard Branson, has previously spoken out against the “anti-refugee and anti-immigrant rhetoric… gaining support in many of the richest nations”.

Virgin Media - stop advertising in the Sun

With racist attacks on the rise, it is vital that we all now unite against the hatred and division that has been poisoning our public discourse for so long.

As one of the UK’s leading companies, Virgin Media has the chance to take a bold stand for unity and tolerance. By pulling your advertising from the Sun newspaper, you can send a strong message that this aggressive rhetoric has gone too far. In doing so you can position yourself as a company that not only stands out from the crowd, but also stands up for the vulnerable and maligned.

Source: Virgin Media – stop advertising in the Sun | Campaigns by You