Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.
“We never normally release work that we produced on behalf of a client but that hasn’t run,” Moray MacLennan, worldwide chief executive of M&C Saatchi, says. “But this time is different. We are still emotionally engaged, the issue is – and will remain – of vital importance and it might help to air some of these ideas.”
Could the Remain camp have made a stronger case to the public if any of these ads had made the cut? Judge for yourself.